A strategic partnership: System Ceramics for Argenta Cerámica
In the ceramics industry, where innovation, quality, and rapid response to market demands are critical factors, strong relationships between manufacturers and technology suppliers can make all the difference. Argenta Cerámica, one of the most dynamic industrial companies in Spain, has built its success on a customer-focused business vision and on the support of reliable partners. Among these, System Ceramics stands out, with whom Argenta has been collaborating for over 20 years. This relationship goes beyond the simple supply of equipment and translates into a true strategic alliance.
Growth based on identity and innovation
Founded in 1999 in L’Alcora, in the province of Castellón, Argenta Cerámica has distinguished itself from the outset for its customer-centered approach and adaptability to market needs. From being a small local manufacturer to becoming an international player with five factories and over 700 employees, this company’s journey has been one of steady growth, supported by targeted investments in technology and quality.
One of the keys to this growth has been the ability to interpret changing demand. In recent years, the ceramic market has undergone a major transformation, with a shift from standard formats such as 30x30 cm and 45x45 cm to an ever-increasing interest in larger formats such as 60x60 cm and 120x120 cm, paired with a transition from a more limited view of ceramic as a simple covering to one that considers it as an authentic design element. Argenta has been able to interpret this change, renewing its production lines and focusing on collections combining aesthetics, structure, and technological innovation.
System Ceramics: technology that evolves with you
The collaboration with System Ceramics, which began in the company’s early days, played a decisive role in this transformation. This partnership enabled Argenta to introduce cutting-edge technologies at every stage of its production process: from digital decoration to quality control, from internal handling to packaging. Most notable among the System Ceramics adopted solutions are Creadigit for digital printing, Genya as tracking software, Qualitron and Planar for vision inspection, as well as automated sorting and palletizing systems such as Multigecko, Falcon, and Griffon.
The drive for technological innovation has not only increased efficiency and reduced errors, but has also enabled Argenta to respond quickly to new challenges. The focus on large formats, for instance, involves complex issues such as increased waste and the management of defects that are more difficult to detect. Thanks to the installation of the right machinery, the company is addressing these critical issues with concrete solutions that aim to improve performance and the final quality of the product.
A partnership based on collaboration and customer service
That between Argenta and System Ceramics is not just a customer-supplier relationship, but a true synergy built on mutual trust and shared values, as the company’s management attests. It is no coincidence that customer care stands out as one of the most appreciated aspects of the collaboration: 24/7 assistance, preventive maintenance, spare parts supply, and machinery safety documentation are tools that guarantee production continuity and protect the quality of work in the company’s five factories.
A service particularly appreciated by companies like Argenta is the Line Assessment, a comprehensive diagnostic evaluation of the entire production line, in which a team of specialized technicians, each assigned to specific machines or phases (e.g. press, handling, end-of-line), develops a tailored checklist to inspect and monitor critical parameters and factors, with the objective to assess the overall line’s health and efficiency. The outcome is a detailed report outlining recommended software updates and a list of spare parts needed to sustain optimal functionality. A Line Assessment is a proactive action agreed upon with the customer that extends the line's lifespan and ensures it remains at peak performance over time.
The startup of the most recent Argenta factory is another prime example of this fruitful collaboration: at a critical time, with a new team and several machineries to be activated simultaneously, System Ceramics’ constant technical support ensured an efficient startup and allowed any obstacles to be overcome promptly and professionally.
This long-standing relationship is also fueled by a shared vision of the future. Innovation is not only about machinery: it encompasses side-by-side collaboration, the development of new joint projects, and the flexibility to respond to market demands. With over 25 product lines, 30 AGVs, and numerous digital printers, Argenta confirms every day the centrality of technology in its competitive present and future strategy.
An industrial model that looks to the future
Argenta Cerámica is a prime example of how a coherent business vision, based on customer focus and innovation, can generate value over time. The collaboration with System Ceramics is a fundamental aspect in pursuing this vision because, in a sector where competition is global and the goal is to always offer the best possible quality, it is shared vision, attention to detail, and high reliability that make the real difference.